About us

Let Beyond The Rainbow inspire you with our selection of children’s clothing, shoes, accessories, toys and collectibles. Our goal is to provide one-stop shopping for all of your child’s needs and wants. Providing the best in customer service and satisfaction is our utmost priority. We pride ourselves in establishing and maintaining personal relationships with our customers.

Established in 1985, Beyond The Rainbow is a family business that has grown to be one of the South’s largest specialty shops. Whether your taste is classic or couture, traditional or trendy, we are sure to have exactly what you are looking for.

After all, YOUR child deserves the very best!